Description
In this module you will learn how to generate insights from users and validate product ideas.
We’ll cover:
Creating hypotheses and designing research – how to formulate testable assumptions, craft questionnaires, and target the right users for interviews.
Running user interviews – techniques for conducting effective interviews to uncover user needs and behaviors.
Hands-on practice – simulating user interviews in class, testing hypotheses, and learning how to interpret findings for product decisions.
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