What is marketing’s role in business strategy?

You’ll learn when marketing enables company objectives versus when it drives them.

What does planning and execution involve?

You’ll cover marketing planning stages, roles, participants, and tracking results.

Will real-world case studies be included?

Yes, you’ll study practical examples that illustrate successful strategy execution.

Business situation and marketing strategy synergy

Q: What will I learn in this module?

You will explore marketing’s role in shaping and executing strategy across different stages of business growth.

Q: How do I develop an effective strategy?

You’ll define analytical components, objectives, and strategic choices while planning for multiple scenarios.

Gailė Andriuškevičiūtė “Synthesis”

Description

Explore marketing’s role in shaping and executing strategy across different stages of business growth.

We’ll cover:
Marketing’s role in business strategy – understanding when marketing enables versus drives company objectives.
Strategy development – defining analytical components, objectives, and strategic choices while planning for multiple scenarios.
Planning and execution – marketing planning stages, participants, roles, and tracking results with practical case studies to illustrate success.

Additional information

Product type	Video, Live

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Business situation and marketing strategy synergy

Description

Additional information

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