What are brand insights?

You’ll learn to identify key consumer perceptions and leverage them for impact.

What is brand health?

You’ll learn to monitor performance and adjust strategies across the customer journey.

How does this help long-term success?

It enables you to create a brand that connects with customers and sustains competitive advantage.

Brand management

Q: What will I learn in this module?

You will learn how to build strong brands that resonate with customers and maintain competitive advantage.

Q: How do I structure a brand effectively?

You’ll use archetypes, value scales, and touchpoints to define a clear brand identity.

Brand management

Tomas Bartninkas “Truth.”

Description

Build strong brands that resonate with customers and maintain competitive advantage.

We’ll cover:
Brand insights – identifying key consumer perceptions and leveraging them for impact.
Structure and assets – using archetypes, value scales, and touchpoints to define a clear brand identity.
Brand health – monitoring performance and adjusting strategies across the customer journey for consistent engagement.

Additional information

Product type	Video, Live

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Brand management

Description

Additional information

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