How does this module improve marketing outcomes?

It helps you design effective initiatives that are both data-driven and creatively impactful.

Marketing planning and management

Q: What will I learn in this module?

You will learn how to plan and manage marketing initiatives that balance rational analysis with creativity.

Q: What planning approaches are covered?

You’ll explore annual, quarterly, and project-based marketing planning methods.

Q: How do I balance rational and creative thinking?

You’ll use profit-loss analysis, KPIs, and consumer insights to guide decisions.

Q: Will there be practical exercises?

Yes, you’ll apply planning tasks, KPI setting, and consumer insights to real challenges.

Marketing planning and management

Andrius Bagdzevičius “Švyturys-Utenos Alus”

Description

Plan and manage marketing initiatives that balance rational analysis with creativity.

We’ll cover:
Planning approaches – implementing annual, quarterly, and project-based marketing plans effectively.
Rational versus creative – using profit-loss analysis, KPIs, and consumer insights to guide business decisions.
Practical exercises – applying hands-on planning tasks, KPI setting, and consumer insights to real marketing challenges.

Additional information

Product type	Video, Live

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Marketing planning and management

Description

Additional information

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