Product design brief

Description

Great product designers don’t just design for users—they design with a deep understanding of the business behind the product. In this session, we’ll explore how to align your design decisions with your company’s strategy by asking critical questions like: How is value created? Where does your salary come from? What impact are you expected to make?

We’ll cover:

Understanding the company’s value proposition – Learn how to read your employer’s business model and revenue streams. Tools like the Kano Model help you map user needs to business priorities.

Grasping brand positioning in the market – Discover how to align with the brand’s identity and tone, while considering business KPIs, conversion rate optimization (CRO), and measuring design impact.

Analyzing the competitive landscape – Identify your product’s differentiators by looking at the market, understanding your competitors, and recognizing where your design can make a strategic difference.

By the end of this lesson, you’ll have a toolkit to better connect your design work with business goals, enabling you to design more effectively—and more impactfully.