Why is understanding the competitive environment important for branding?

It helps identify market gaps, evaluate competitors, and position your brand more effectively.

How does consumer behavior impact branding?

By knowing users’ needs and motivations, brands can create strategies that truly connect with their audience.

What are effective ways to grab attention in a noisy market?

Using creative techniques, clear messaging, and unique positioning to stand out from competitors.

What are persuasion pathways in branding?

They are strategies that influence consumer decisions and guide them toward choosing your brand.

What will I gain from this module on brand foundations?

You’ll learn to combine consumer, competition, and product insights into actionable brand strategies.

Basics of brand management

Description

In this module we’ll cover the foundations of building and managing a strong brand.
We’ll cover:
Competitive environment – using market research to understand and evaluate competition.
Consumer behavior – understanding users and their needs.
Grabbing attention in a noisy world – techniques to stand out in competitive markets.
Persuasion pathways – methods to influence consumer decisions.
Analyzing from consumer, competition, and product perspectives – how to combine insights for smarter brand decisions.
Developing insights – turning research and observation into actionable brand strategies.

Additional information

Product type	Video, Live

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Basics of brand management

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