What does it mean to capture attention in a noisy market?

It means making your brand stand out in an environment where consumers are bombarded with countless messages daily.

Why is understanding the consumer perspective important?

Because knowing how consumers perceive and react to messages helps craft communication that resonates and builds trust.

How does evaluating the competitive landscape help a brand?

It shows how competitors position themselves, which helps you identify gaps and opportunities to differentiate your brand.

What role does product perspective play in capturing attention?

By highlighting unique features and positioning, it ensures your offering stands out clearly against alternatives.

How can combining consumer, competition, and product insights create stronger messages?

It creates a cohesive and persuasive strategy that aligns with consumer needs, outshines competitors, and highlights product strengths.

Persuasion

Description

This module explores how brands can stand out and capture attention amid the constant noise of the market.
We’ll cover:
Understanding the consumer perspective – How users perceive and react to messages.
Evaluating the competitive landscape – How competitors’ strategies influence attention and engagement.
Product perspective – Positioning and highlighting features that differentiate your offering.
Persuasion pathways – Techniques to guide consumer decisions effectively.
Combining insights from consumer, competition, and product – Creating cohesive and compelling messages.

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Product type	Video, Live

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Persuasion

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