Why are assumptions important in business and marketing?

Assumptions help generate starting points for exploring problems, uncovering insights, and guiding strategic direction.

How can mapping assumptions to business problems be useful?

It connects initial ideas to real challenges, helping identify opportunities or gaps that may otherwise go unnoticed.

What is the benefit of testing and validating assumptions with data?

It reduces risk by confirming which assumptions are accurate and which ones need to be adjusted or discarded.

How do assumptions influence decision-making?

They provide a framework for prioritizing actions, ensuring that decisions are supported by evidence instead of guesswork.

In what ways can assumptions shape broader strategies?

They influence campaigns, product development, and customer understanding by providing insights that guide long-term planning.

Assumptions for insights

Agnė Belopetrovič “Kilo Health”

Description

This module introduces how assumptions can serve as the starting point for uncovering valuable business and marketing insights.
We’ll cover:
Mapping assumptions to business problems – How initial ideas can uncover key insights.
Testing and validating assumptions – Methods to confirm or refute assumptions with data.
Using assumptions to drive decision-making – Prioritizing actions based on evidence.
Integrating assumptions into broader strategic thinking – How assumptions shape campaigns, product decisions, and customer understanding.

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Product type	Video, Live

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Assumptions for insights

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