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We’ll cover how exploring insights and concepts from a modern perspective helps break traditional rules and discover fresh opportunities. In this module you will learn: Spotting user problems – four practical angles and evaluating if one approach is superior. How to challenge conventional thinking to uncover unique insights. Transforming insights into actionable concepts that resonate with users. Using experimentation and iteration to refine concepts before execution.

In this module we’ll cover the foundations of building and managing a strong brand. We’ll cover: Competitive environment - using market research to understand and evaluate competition. Consumer behavior - understanding users and their needs. Grabbing attention in a noisy world - techniques to stand out in competitive markets. Persuasion pathways - methods to influence consumer decisions. Analyzing from consumer, competition, and product perspectives - how to combine insights for smarter brand decisions. Developing insights - turning research and observation into actionable brand strategies.

Explore the different types of ads and how to use them effectively across platforms. We’ll cover: Display ads - static and dynamic visual formats for web and app environments. Video ads - short-form, long-form, and interactive video placements. Social media ads - formats unique to platforms like Meta, TikTok, and YouTube. Native ads - blending promotional content seamlessly into user experiences.

In this module you will learn how to structure and manage product work efficiently We’ll cover: Agile development principles - understanding sprints, stand-ups, retrospectives, and other key rituals. Milestones and scoping - how to define, sequence, and prioritize work to meet business and customer goals. Practical agile workshop - applying agile rituals in practice to improve team alignment and project execution.

This module introduces how assumptions can serve as the starting point for uncovering valuable business and marketing insights. We’ll cover: Mapping assumptions to business problems – How initial ideas can uncover key insights. Testing and validating assumptions – Methods to confirm or refute assumptions with data. Using assumptions to drive decision-making – Prioritizing actions based on evidence. Integrating assumptions into broader strategic thinking – How assumptions shape campaigns, product decisions, and customer understanding.

We’ll cover how to analyze your product from the audience’s perspective, evaluate its place in the market, and craft clear messages that make the biggest impact. We’ll cover: Analyzing your product through the audience’s eyes – Understanding what your users value, what motivates them, and how their needs shape their expectations of your product. Evaluating market context – Looking at competitors, trends, and positioning to see where your product stands and how it can stand out. Crafting impactful messages – Learning to distill complex ideas into clear, persuasive communication that resonates with your audience and strengthens your brand.

In this session, we step into the world of brand-centered design, focusing on how to align your work with a company's identity, tone, and long-term vision. We’ll cover: Introduction to brand fundamentals – Learn the core elements that shape a brand: its essence, positioning, messaging, archetypes, and how these are captured in tools like a brandbook. Understand what makes a brand distinct—and why consistency matters. User-brand touchpoints – Explore what makes up a brand experience and how users encounter it across different moments. You'll learn to analyze brand messages, interpret vision and mission statements, and keep your design voice aligned with the overall brand narrative. By the end of this lesson, you’ll be better equipped to design not just for usability and function, but also for meaningful brand expression across every interaction.

Build strong brands that resonate with customers and maintain competitive advantage. We’ll cover: Brand insights - identifying key consumer perceptions and leveraging them for impact. Structure and assets - using archetypes, value scales, and touchpoints to define a clear brand identity. Brand health - monitoring performance and adjusting strategies across the customer journey for consistent engagement.

Understand how a strong brand is built and why effective communication is key to success. We’ll cover: The role of communication in branding - why a brand exists, how it interacts with audiences, and how communication shapes perception. Essential elements and rules of branding - core principles every marketer should know and apply consistently. Common pitfalls in modern marketing - why some critical rules are often overlooked, and how to avoid costly mistakes.

We’ll cover how to evaluate and guide creative outputs. We’ll cover: Evaluating creative work - determining whether results meet expectations. Checking brief fulfillment - understanding if creative outputs align with the original brief. Creative case studies - examples of both successful and unsuccessful solutions for deeper insights.

Master how to write effective briefs for agencies and creative teams. We’ll cover: Good vs. bad briefs - how to spot and avoid common mistakes. Translating client tasks - turning client objectives into actionable creative tasks. Practical exercises - hands-on brief writing to build real-world skills.

Explore marketing’s role in shaping and executing strategy across different stages of business growth. We’ll cover: Marketing’s role in business strategy - understanding when marketing enables versus drives company objectives. Strategy development - defining analytical components, objectives, and strategic choices while planning for multiple scenarios. Planning and execution - marketing planning stages, participants, roles, and tracking results with practical case studies to illustrate success.

Understand how business objectives and marketing strategies connect to create real impact. We’ll cover: Linking business and marketing strategies - how marketing supports overall business goals and drives growth. Components of a marketing strategy - analytical frameworks, clear objectives, and practical planning tools. Real-world examples - applying strategic thinking to real business scenarios to see results in action.

In this module we will cover how to navigate the path from entry-level to senior product roles. We’ll cover: From aspiring pm to pm - key skills, mindset, and responsibilities needed to make the jump into product management. Transitioning from junior pm to product lead (people lead) / principal pm (individual contributor) - how to grow into leadership or senior specialist roles while maximizing impact.

Mastering communication is crucial for product managers because it’s the bridge between ideas and execution. We’ll cover: Collaborating across teams - how to clearly convey product vision, requirements, and priorities so engineering, design, and marketing are aligned Aligning stakeholders - techniques for keeping executives, partners, and other stakeholders informed and on board with decisions Driving projects forward - using communication to remove roadblocks, manage expectations, and maintain momentum throughout the product lifecycle.

Not every design needs to be perfect—sometimes "good enough" is the smartest decision. In this lesson, we’ll explore the balance between quality, speed, and impact in real-world UX work, and arm you with resources to help you work smarter. We’ll cover: Tips and resources – A curated overview of tools, articles, templates, and communities that can support your design process—from ideation to testing and handoff. How much is good enough? – Learn to identify when to aim for perfection and when to prioritize progress over polish. We’ll review examples where imperfect UI was totally acceptable—or even necessary—to meet deadlines, validate ideas, or work within constraints. This session is about staying practical, efficient, and confident in your design decisions, especially when working under real-world pressures.

We’ll cover how to generate content ideas for different platforms and objectives, so you’ll never sit staring at a blank screen wondering what to post. We’ll cover: Generating ideas for multiple platforms – How to tailor content to suit the unique style, tone, and audience of each social media channel. Aligning content with goals – Techniques to create posts that serve different objectives, from engagement to conversions. Overcoming creative blocks – Strategies to consistently produce fresh, relevant, and engaging content without getting stuck.

In this lesson, you’ll learn how to transform your message into a creative concept that stands out from the noise, grabs attention, and keeps it long enough for your message to reach the audience. We’ll cover: Turning messages into creative concepts – Techniques for shaping ideas so they are memorable, engaging, and resonate with your audience. Capturing attention effectively – How to design concepts that immediately stand out and spark interest in a crowded environment. Sustaining audience engagement – Strategies to keep your audience involved long enough for your message to make an impact and drive action.

Prepare your brand for unexpected challenges and handle crises effectively. We’ll cover: Anticipating potential crises - how to identify risks before they escalate and develop proactive strategies. Crisis response - best practices for addressing crises professionally while protecting brand reputation. Behavior during a crisis - guidelines for internal and external communication that maintain trust and credibility. Case studies - analysis of real-life crisis examples in Lithuania to extract actionable lessons.

Master the customer journey to improve satisfaction, loyalty, and business results. We’ll cover: Journey analysis - understanding the concept, identifying personas, collecting data, and mapping the journey. Experience management - personalizing touchpoints, collecting feedback, and optimizing retention strategies. Practical exercises - hands-on case studies for customer journey mapping and measuring impact to drive meaningful change.

In this module you will learn how to leverage data to make informed product decisions. We’ll cover: Using data for decision making - how to analyze metrics, interpret trends, and apply insights to guide product strategy while thinking backwards from the desired outcome. Hands-on practice - deep dive into real data sets or practical exercises to apply analytical thinking and make evidence-based product choices. Practical application - learn frameworks and methods to consistently use data for prioritizing initiatives and validating assumptions.

How to plan digital advertising campaigns effectively, understanding key metrics, channel selection, and budget allocation strategies. We’ll cover: Campaign planning basics – How to structure campaigns for clarity and effectiveness. Key metrics and analytics – Understanding what to measure to track success and optimize performance. Channel selection and budgeting – Strategies to choose the right platforms and allocate resources efficiently.

How to create email campaigns that boost audience engagement and sales, while leveraging email as your owned communication platform. We’ll cover: Designing effective campaigns – Structuring emails to attract attention and drive action. Optimizing engagement – How to use personalization, timing, and segmentation to increase results. Maximizing email as a platform – Strategies to treat email as a central channel for consistent and reliable communication.

In this module you will learn how to build a culture of experimentation to make better product decisions. We’ll cover: Setting hypotheses and test types - how to frame experiments, choose the right tests, and plan for actionable outcomes. Experimentation mindset - thinking strategically about trade-offs, learning from results, and iterating quickly.

In this module you will learn how to design features effectively and measure their impact. We’ll cover: Feature design process and team collaboration - how to run kick-off meetings, facilitate brainstorming sessions, and align teams on feature goals. Defining desirability constraints - ensuring features meet user needs while staying feasible and aligned with business objectives. Product success and health metrics - setting clear KPIs to measure feature performance and overall product impact.

In this module you will learn how to manage a feature from launch to continuous improvement. We’ll cover: Feature launch finalization - preparing all aspects of a feature for release, aligning stakeholders, and ensuring readiness. Feature adoption - strategies to encourage user uptake, monitor engagement, and iterate based on feedback. Business value analysis and further iterations - assessing the impact of the feature, identifying areas for improvement, and planning next steps. Pre-during-post feature launch communication - effective communication strategies before, during, and after launch to engage users and stakeholders.

In this module we will cover how to distinguish strong product management practices from ineffective ones. We’ll cover: Good pms vs bad pms - key characteristics that separate successful product managers from those who struggle. Hands-on exercises to identify good and bad PM decisions in real scenarios.

The power of influencer collaborations. We’ll cover: Influencer vs. traditional media - understanding the growing role of influencers in modern marketing. Strategy development - how to select the right influencers for your goals and audience. Collaboration and ROI - working effectively with influencers, measuring impact, and preparing for potential challenges. Case studies - practical examples showing how influencer campaigns drive measurable results.

We’ll explore what makes something a true insight and why insights are the foundation of effective strategy and creativity. We’ll cover: Defining an insight – uncovering hidden truths about people, culture, or markets that explain behavior. What an insight is not – distinguishing between facts, data points, and genuine insights. Turning observations into insights – methods for digging deeper into consumer or market behavior. Why insights matter – how they guide product development, branding, and communication. Real-world examples of powerful insights that transformed strategies and campaigns.

We’ll cover how to plan marketing communication effectively, track results, and optimize your budget. We’ll cover: Marketing communication objectives - the different types of objectives, why they matter, and how to measure them effectively to drive results. SWOT analysis - how to identify your brand’s strengths, weaknesses, opportunities, and threats, and turn insights into actionable strategies. Marketing budget planning - methods to allocate resources wisely and maximize ROI, even with limited funds. Brand collaborations and migrations - understanding when and how to partner with other brands or pivot your brand for new opportunities.

Align marketing and sales teams to work towards shared goals and maximize results. We’ll cover: Conflict resolution - understanding and managing tensions between marketing and sales functions. Funnel alignment - using the sales funnel to generate actionable insights for both teams. Unified culture - building shared metrics, data analysis processes, and collaboration practices.

Plan and manage marketing initiatives that balance rational analysis with creativity. We’ll cover: Planning approaches - implementing annual, quarterly, and project-based marketing plans effectively. Rational versus creative - using profit-loss analysis, KPIs, and consumer insights to guide business decisions. Practical exercises - applying hands-on planning tasks, KPI setting, and consumer insights to real marketing challenges.

How to turn data into actionable insights to guide marketing decisions and business growth. We’ll cover: Research planning - translating business problems into research questions that produce actionable results. Methodology - choosing the right research type, method, and sample design for reliable data. Analysis and decision-making - interpreting results and making informed strategic and tactical marketing choices.

We’ll cover how to plan, manage, and evaluate advertising campaigns. We’ll cover: Campaign planning and management - strategies to design and execute effective campaigns. Budget allocation across channels - how to calculate investment in different media channels for optimal impact. Analyzing campaign results - tools and metrics to evaluate performance and inform future decisions.