What is the benefit of spotting user problems from different angles?

Exploring user problems from multiple perspectives allows you to uncover hidden needs, compare approaches, and identify which angle provides the most valuable and actionable insight.

How can challenging conventional thinking lead to better insights?

By questioning traditional assumptions, you can uncover fresh opportunities, reveal overlooked truths, and generate insights that differentiate your strategy from the competition.

What does it mean to transform insights into actionable concepts?

It involves taking raw insights about users or markets and shaping them into structured concepts that can guide product development, branding, or communication in ways that truly resonate.

Why is experimentation important in refining concepts?

Experimentation and iteration allow you to test early ideas, gather feedback, and refine concepts before committing to execution, reducing risk and improving effectiveness.

How does a modern perspective help in developing insights and concepts?

A modern approach embraces flexibility, creativity, and rule-breaking, which helps uncover unique solutions and ensures strategies remain relevant in today’s fast-changing environment.

Angles

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We’ll cover how exploring insights and concepts from a modern perspective helps break traditional rules and discover fresh opportunities.
In this module you will learn:
Spotting user problems – four practical angles and evaluating if one approach is superior.
How to challenge conventional thinking to uncover unique insights.
Transforming insights into actionable concepts that resonate with users.
Using experimentation and iteration to refine concepts before execution.

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Product type	Video, Live

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Angles

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