Description
In this session, we step into the world of brand-centered design, focusing on how to align your work with a company’s identity, tone, and long-term vision.
We’ll cover:
Introduction to brand fundamentals – Learn the core elements that shape a brand: its essence, positioning, messaging, archetypes, and how these are captured in tools like a brandbook. Understand what makes a brand distinct—and why consistency matters.
User-brand touchpoints – Explore what makes up a brand experience and how users encounter it across different moments. You’ll learn to analyze brand messages, interpret vision and mission statements, and keep your design voice aligned with the overall brand narrative.
By the end of this lesson, you’ll be better equipped to design not just for usability and function, but also for meaningful brand expression across every interaction.
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