What is journey analysis?

You’ll understand personas, collect data, and map the customer journey effectively.

How do I manage customer experience?

You’ll learn to personalize touchpoints, gather feedback, and optimize retention strategies.

Will there be practical exercises?

Yes, you’ll work on hands-on case studies for journey mapping and impact measurement.

How does this help business outcomes?

It equips you to create better experiences that drive loyalty and long-term growth.

Customer journey and experience management

Q: What will I learn in this module?

You will learn to master the customer journey to improve satisfaction, loyalty, and business results.

Eleonora Šeimienė “Human Behavior Lab”

Description

Master the customer journey to improve satisfaction, loyalty, and business results.

We’ll cover:
Journey analysis – understanding the concept, identifying personas, collecting data, and mapping the journey.
Experience management – personalizing touchpoints, collecting feedback, and optimizing retention strategies.
Practical exercises – hands-on case studies for customer journey mapping and measuring impact to drive meaningful change.

Additional information

Product type	Video, Live

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Customer journey and experience management

Description

Additional information

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