What is the digital landscape?

You’ll understand channel reach, usage patterns, and audience behavior.

What are the different types of digital marketing?

You’ll learn the differences between mass and performance marketing for various business models.

How do I improve retention and performance?

You’ll track campaigns, personalize experiences, and apply SEO, CRO, email marketing, and A/B testing.

How does this module help in customer engagement?

It equips you to build stronger connections and drive growth through digital strategies.

Digital marketing

Q: What will I learn in this module?

You will learn how to leverage digital channels to reach, engage, and retain customers across the full journey.

Digital marketing

Arijus Kirdeikis “Reprise”

Description

Leverage digital channels to reach, engage, and retain customers across the full journey.

We’ll cover:
Digital landscape – understanding channel reach, usage patterns, and audience behavior.
Marketing types – differentiating mass versus performance marketing for various business models.
Retention and performance – tracking campaigns, personalizing experiences, and applying SEO, CRO, email marketing, and A/B testing strategies.

Additional information

Product type	Video, Live

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Digital marketing

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