What are the basics of planning a digital advertising campaign?

It starts with setting clear objectives, defining your audience, and structuring campaigns for focus and clarity.

Which metrics are most important for tracking success?

Key metrics like impressions, CTR, conversions, and ROI help measure performance effectively.

How can analytics improve campaign performance?

They reveal what’s working, what isn’t, and guide optimizations for better results.

How do I choose the right advertising channels?

Select platforms that align with your audience, campaign goals, and message type.

What’s the best way to allocate a campaign budget?

Distribute resources based on goals, audience reach, and channel effectiveness to maximize ROI.

Digital media context and planning

Tomas Nemura “Choco Agency”

Description

How to plan digital advertising campaigns effectively, understanding key metrics, channel selection, and budget allocation strategies.
We’ll cover:
Campaign planning basics – How to structure campaigns for clarity and effectiveness.
Key metrics and analytics – Understanding what to measure to track success and optimize performance.
Channel selection and budgeting – Strategies to choose the right platforms and allocate resources efficiently.

Additional information

Product type	Video, Live

Reviews

There are no reviews yet.

Only logged in customers who have purchased this product may leave a review.

Digital media context and planning

Description

Additional information

Reviews

You may also like…

Related products