What makes an insight different from just data or facts?

An insight goes beyond surface-level information. It reveals a deeper truth about people, culture, or markets that explains why behavior happens, not just what is happening.

Why are insights important in business and marketing?

Insights are the foundation of effective strategies. They help brands develop meaningful products, create resonant campaigns, and communicate in ways that connect with real human needs.

How can I turn raw observations into true insights?

By asking “why” repeatedly, analyzing patterns, and digging into motivations behind behavior, you can move from simple observations to insights that explain the bigger picture.

What are some common mistakes people make when defining insights?

Many confuse facts, trends, or survey results with insights. True insights require interpretation and uncovering hidden meanings rather than just reporting what’s obvious.

Can you give an example of a powerful insight?

For instance, the realization that parents don’t just buy toys for fun but also for educational value led to entire product lines focused on learning-based play. That hidden truth reshaped strategies and campaigns.

Insights

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We’ll explore what makes something a true insight and why insights are the foundation of effective strategy and creativity.
We’ll cover:
Defining an insight – uncovering hidden truths about people, culture, or markets that explain behavior.
What an insight is not – distinguishing between facts, data points, and genuine insights.
Turning observations into insights – methods for digging deeper into consumer or market behavior.
Why insights matter – how they guide product development, branding, and communication.
Real-world examples of powerful insights that transformed strategies and campaigns.

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Product type	Video, Live

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Insights

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