What is brand positioning and why is it important?

It’s the strategy of defining how your brand is perceived in the market, helping customers see what makes you unique.

How can I create a strong value proposition for my brand?

By clearly showing the benefits your brand offers and how it solves customer needs better than competitors.

What role do brand archetypes play in positioning?

They give your brand a personality, helping build deeper emotional connections with customers.

How does effective positioning build long-term brand impact?

It creates a consistent impression in customers’ minds, driving trust, loyalty, and recognition over time.

Can you give examples of how positioning influences customer choices?

Yes—when customers perceive clear advantages or emotional alignment with a brand, they’re more likely to choose it over alternatives.

Intro into positioning

Daiva Plauškaitė- Camacho Andrade “Ogilvy”

Description

Brand positioning – strategies for positioning a brand effectively in the market and assigning brand archetypes to identify distinctive attributes through functional and emotional benefits.
We’ll cover:
How to create a clear value proposition for the customer.
How to highlight competitive advantages in the market.
Using brand archetypes to strengthen emotional connections with customers.
How to build a long-term brand impression in the minds of consumers.
Practical examples of how positioning affects customer choices and loyalty.

Additional information

Product type	Video, Live

Reviews

There are no reviews yet.

Only logged in customers who have purchased this product may leave a review.

Intro into positioning

Description

Additional information

Reviews

You may also like…

Related products