What are segmentation strategies?

You’ll explore B2B vs B2C approaches, internal vs external data, and market-focused methods.

How do I select target segments?

You’ll learn to choose high-value segments and build actionable AI-enhanced personas.

How will this help my business decisions?

It enables you to focus on the right customers and make data-driven growth choices.

Segmentation and target market selection

Q: What will I learn in this module?

You will learn to identify, prioritize, and target the right customer segments for growth and engagement.

Q: How do I assess market potential and competition?

You’ll evaluate market size, growth potential, and competitive positioning.

Price range: 10,00 € through 100,00 €

Justina Vaikutytė-Paškauskė “Synthesis”

Product type

Clear

Earn up to 100 Points.

Description

Learn to identify, prioritize, and target the right customer segments for growth and engagement.

We’ll cover:
Segmentation strategies – differences between B2B and B2C, internal versus external data, and market-focused approaches.
Target selection – choosing high-value segments and creating actionable AI-enhanced personas.
Market potential and competition – how to evaluate market size, growth potential, and competitive positioning to inform decisions.

Additional information

Product type	Video, Live

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Segmentation and target market selection

Description

Additional information

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