What are media metrics?

You’ll identify key indicators to measure success and track performance.

How do I budget and plan media investments?

You’ll explore annual, quarterly, and project-based approaches for optimal allocation.

How does this module improve ROI?

It equips you to make smarter investment choices that maximize marketing returns.

Strategic media planning and investment management

Q: What will I learn in this module?

You will learn how to plan and manage media investments to maximize return on marketing spend.

Q: What is involved in buying and negotiating media?

You’ll learn principles for self-managed vs. agency-led campaigns and resource management.

Price range: 10,00 € through 100,00 €

Domantas Gailius “Inspired UM”

Product type

Clear

Earn up to 100 Points.

Description

Plan and manage media investments to maximize return on marketing spend.

We’ll cover:
Media metrics – identifying key indicators to measure success and track performance.
Budgeting and planning – choosing annual, quarterly, or project-based approaches for optimal investment.
Buying and negotiating – principles for self-managed vs. agency-led campaigns and managing resources effectively.

Additional information

Product type	Video, Live

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Strategic media planning and investment management

Description

Additional information

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