Is there hands-on practice included?

Yes, you’ll simulate interviews, test hypotheses, and interpret findings in class.

How will this help in product decisions?

It teaches you to turn user insights into actionable product decisions.

User research and hypothesis testing

Q: What will I learn in this module?

You will learn how to generate insights from users and validate product ideas.

Q: How do I create hypotheses and design research?

You’ll learn to formulate testable assumptions, craft questionnaires, and target the right users.

Q: Will I practice running user interviews?

Yes, you’ll learn techniques for conducting effective interviews to uncover user needs.

User research and hypothesis testing

Antanas Štrimaitis “Wix”

Description

In this module you will learn how to generate insights from users and validate product ideas.

We’ll cover:
Creating hypotheses and designing research – how to formulate testable assumptions, craft questionnaires, and target the right users for interviews.
Running user interviews – techniques for conducting effective interviews to uncover user needs and behaviors.
Hands-on practice – simulating user interviews in class, testing hypotheses, and learning how to interpret findings for product decisions.

Additional information

Product type	Video, Live

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User research and hypothesis testing

Description

Additional information

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