Description
User research is the foundation of effective design. In this lesson, we’ll unpack what research really means, why it’s essential, and how it drives better product decisions.
We’ll cover:
What is user research? – Understand the core goals of research, when to conduct it, and what outcomes you should aim for. We’ll explore common research types used by designers to uncover user needs and validate solutions.
Qualitative vs. quantitative & generative vs. evaluative – Learn to differentiate between these research methods, and how to choose the right approach based on your project goals—whether you’re generating ideas or evaluating a concept.
How to conduct a study – Get practical guidance on preparing people, documents, and tools for research. You’ll learn how to set meaningful goals that align with business needs and user value, what to expect during a study, and how to ensure your findings answer the right questions.
By the end of this session, you’ll have a solid understanding of user research fundamentals and be ready to plan and run studies that deliver actionable insights.
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